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The Company

Rugvista today

RugVista Group AB (publ) is one of the leading European direct-to-consumer online platforms within rug sales via its online stores in 20 different languages, using the Rugvista and CarpetVista brands. The Company was founded in 2005 and offers a broad and relevant range of quality design and traditional rugs. We offer our European customers free deliveries and returns free of charge. Our operations are divided into three segments: B2C, B2B, as well as Marketplaces & Other.

Our online stores have more than 2.7 million visits per month, due to a favorable shopping experience with a high focus on delivering the best possible customer experience in both mobile units and computers as well as quick deliveries and a simple returns procedure. The Rugvista and CarpetVista online stores are among the leading platforms in Europe due to the high degree of customer satisfaction, as is evident from an NPS figure of 67, a Trustpilot rating of 4.81, and a growing number of new customers. The Company’s net revenue has steadily increased in recent years and amounted to SEK 561.9 million in 2020.

RugVista Group has a fit-for-purpose and integrated technology platform which allows us to control internal decisions, develop the customer experience, and drive future growth. Distribution and order processing takes place at our two fulfillment centers, located in Limhamn and Malmö. The fulfillment center in Limhamn, which primarily stores traditional rugs, has approximately 5,000 sq.m. in warehouse space and the capacity to store approximately three to four times as many products as are currently stored. The fulfillment center in Malmö, which primarily stores design rugs, has approximately 6,300 sq.m. in warehouse space and the capacity to store approximately 50 percent more products than are currently stored. The combination of our fulfillment centers and close cooperation with well-known freight companies allows for deliveries of both design and traditional rugs to large parts of Europe within 1–3 weekdays of order placement.

Selling rugs online since 2005

RugVista Group’s history dates back to 2005 when the operations that the Company currently conducts began. Since the start of operations, RugVista Group has had a clear focus on the customer, with an overarching aim of improving the digital customer experience while continuing to develop the Company’s technology platform.

Initially, the Company’s offering primarily comprised of traditional rugs. In 2011, the Rugvista online store was launched, with an offering primarily consisting of design rugs.

After many years of strong and profitable growth, in December 2015, the private equity company Litorina, through the Litorina IV L.P. fund, acquired a majority share in RugVista Group. During 2016–2019, RugVista Group accelerated its growth by strengthening the organization, and the Board of Directors and built a structural capital to facilitate the expansion of Rugvista. The number of full-time employees increased by more than 50 percent during the period and the management team was also strengthened. The current CEO Michael Lindskog entered his position in October 2019.

We have a strong focus on sustainability and execute according to a long-term sustainability strategy (“LEAD.CHANGE”), which includes ambitious goals, which are measured and monitored continuously. In order to maintain its responsibility within the field of sustainability, RugVista Group employs clear guidelines and monitors procedures towards its suppliers and other parties in our value chain. In 2015, the Board of Directors was supplemented with a board member with great expertise in sustainability, and in 2019, RugVista Group expanded the management group with a person whose primary responsibility relates to the sustainability work. In 2017, RugVista Group also became a member of Amfori BSCI and in 2020 engaged in a partnership with Label STEP. The membership and partnership are a part of our clear sustainability strategy through which continuous audits of suppliers take place.

Our culture at a glance

Our values must shape the culture from small actions to big decisions. Since culture comes to life in the way we treat each other and our customers, we want to highlight some things that are the pillars of culture with us.

Respect and curiosity for differences
We have a business model where we trade with rugs from large parts of the world. This means that we must have an organization that is characterized by respect and curiosity for differences. That is why we see great value in building teams that combine all different aspects of the global society in terms of age, culture, background, and religion – everything that makes our individual employees unique and their combined knowledge incredibly strong.

Expect the best from each other
Our relationship with our employees is a kind of partnership where we both set the bar high and expect the best from each other. Our employees expect to be treated with respect and trust. While we expect employees to be dedicated, and ambitious and strive for quality in both deliveries and communication with colleagues and customers.

Rugvista AB
CIN: 556458-9207
VAT: SE556458920701

Company address:
Ringugnsgatan 11
SE-216 16 Limhamn

Email: contact@rugvista.trade